Microsoft is spending roughly a thousand billion dollars on marketing Vista in an attempt to showcase it just ain’t that bad, and the centrepiece of this campaign is the new Gates/Seinfeld ads. For those who haven’t seen them – or want to see them again – you’ll find them below the drop down. Seemingly meant to combat the famous PC/Mac Guy ads that have been everywhere for the past few years, the first ad featured Bill Gates and Jerry Seinfeld shoe shopping in a mall together, culminating in the esteemed Microsoft founder tugging at his underpants. The second, just released late last week, runs almost five minutes long and tells the story of the two moving into a house to connect with “regular people”, this time culminating in a Bill Gates robot dance. I personally find them amusing, but then again my sense of humour has long been a little bit left of centre. Whether it’s building sales of Vista isn’t quite clear yet.
What might go further to fixing the damaged rep of Vista is ‘The Mojave Experiment‘, essentially Microsoft’s rendition of the Pepsi Challenge. Random consumers were asked their (largely negative) opinions on Vista, then shown Microsoft’s new Mojave OS, the successor to Vista. With general favourable reviews received the unveiling showed that Mojave IS Vista, and hilarity would ensue. Of course, it’s still not cool to like Microsoft so the general pop is ripping them for their “deceptive marketing practices”, while ZDNet stands alone in asking “what if Apple had conducted the Mojave Experiment?” I can tell you what; they’d be proclaimed as geniuses. Odd world.
Today’s Random Links
Final ‘Guitar Hero: World Tour’ track list. No Alanis! w00t!
One church sign’s take on ‘I Kissed a Girl’.. hilarious!
How far would you go for a Tootie Pie?
Now Playing
Ryan Adams & The Cardinals – Follow the Lights