Treasure Trail

This is a cool story from this weekend:

$1 million treasure hunt hidden in pages of fairy tale

NEW YORK (AP) — There’s an unclaimed $1 million out there — somewhere.

The jackpot is actually 12 jewels hidden in very public places around the United States. All you need to do to get any or all the gems is to decipher clues in the book “A Treasure’s Trove.” The clues lead to a dozen 18-karat gold tokens. Author Michael Stadther, who hid each of the tokens himself, promises that they are all in public places where they can be easily accessed without digging, moving or disturbing objects or structures. Once a token is in hand, it can be redeemed for one of the jewels.

If you’re interested in getting the book it’s already available online (Canada | USA), and seems to be doing quite well for something published independently. Every now and then someone still surprises me with their ingenuity and creativity, and Michael Stadther is one of them.

That said, it does kind of remind me of the old “Where’s Herb?” Burger King campaign. For those not in the know it was 20 years ago this year that BK launched a big in-store banner campaign asking “Where’s Herb?” After some time we, the customer, were notified that we were to find a customer named Herb, however we were not shown a picture of Herb. So essentially we were to ask random strangers what their names were, I suppose, all in the name of selling more Whoppers. Finally, at the Super Bowl that year, they showed us what Herb looked like – a big nerd who’d never eaten a Whopper, making most of us wonder what he was doing in Burger King in the first place. Burger King’s sales dropped huge until someone finally found Herb and won $5,000, although it was simply because the actor portraying Herb had gone to get a burger prior to when he was supposed to be found. Anyways, good luck with the Michael’s family jewels, whoever decides to embark on the quest.