Dear Bud Ad Masters,
I wanted to first offer congratulations on what is, actually, a very good television commercial for your Bud Light product. The ad I refer to contains a handsome gent informing the viewers that your competitors (*cough*COORS*cough*) claim to be the “coldest tasting” beer around, and subsequently take them to task as cold is a temperature, not a taste. Hilarity ensues!
This is so true! As a marketer myself I can’t emphasize enough how irritating “marketing speak” is to me. I mean, I can understand you or Coors insisting we drink your fine corn and malt beverage in ice cold conditions, I think we’ve all caught a swig of a warm Coors and wished we hadn’t. But it certainly doesn’t taste ‘cold’ without the benefit of what my grandpa calls an “icebox” – so props to you for calling them out on it.
That said, please explain to me your radio commercial, currently airing on the FAN590 in Toronto and, no doubt, many other stations across North America. You know, the one where brewing your beer longer gives it a refreshingly smooth taste. Because I’m having a bit of trouble determining exactly what a “smooth taste” is. Not to call you out or anything, but smooth is a tactile sensation, not a taste, right?
Cheers,
Rick.
PS.. I know taste and flavour seem important to you. It’s for this reason I’ve attached a picture of a hop, so you can provide it to your brewmaster as I believe he may not be familiar with them. Should he require more information please refer to www.wikipedia.org, an online encyclopedia created by scientists and wizards.