I'm not sure how many of you have seen this, but if you haven't, now's your chance. I'm a marketing guy, but in the marketing world I also happen to be a rather ornery old cuss in the fact that I don't see a lot of intelligence in the marketing world as of late - ESPECIALLY online. Complacency and memberships in the Old Boys Club have replaced innovation and creativity behind the scenes, and that's affected the front lines of what you, the consumer, gets to see. Even the famed Super Bowl ads do a better job at entertaining than they do at marketing, since the average person can barely remember a single product being advertised the morning after the big game.

Yet out comes Honda with a tremendous ad that is both backward in the simplicity by which it was created (not a single special effects shot), and forward in the fact that it's amazing to watch, innovative, and creative to the point that people are sharing it across the net.

I'd like to thank Sionne for forwarding it my way with a note "it took 606 takes and a $6 million budget to get this right and (believe it or not) there was no computer animation involved." Make sure you have Flash6 before proceeding - if you don't have it, you won't see anything. ;)

Click here for more information on this great ad.

Cheers!

Comments

What a cool commercial. Looks like some laws of physics are broken at some points - but regardless, you've indicated that this wasn't done with any comouter fakery, so it must be legit. Very impressive.

It was indeed real. The tires that roll uphill were fitted with weights at the top so the slightest nudge would cause them to roll, even going up the ramp for up to half a revolution.

k